MAD wrote:I know that her line and prices is how you both described it, and from day one I had the same vision of her brand, not now with that light box. I simply don't see appropriate the tag lines that she uses in interviews. I'm not a fashion blogger or a fashion victim, but from the first interviews I thought that her brand was more for the people, because of what she says and because she is always a down-to-earth woman. That's my point of view, that's how I get her words, I can be accused because I am a spice fan and I miss her but many women follow her only for what she is now and see a contradiction. But anyway I am probably wrong and her marketing team is totally right.
I get what you mean, but i think that these days when she talks about that, she is talking from her brand's point of view. Not mass market! When she was in Asia doing an event, there was a reporter with her, and i remember being shocked at what he wrote. He said that there were a lot of 18 (or younger) year old girls there who came from some of the richest Chinese families. And he talked to several of them, and they were all like; "Um we know her just as a designer", too young to have seen her in SG as Posh Spice, and clearly too young to have seen the whole David frenzy. So she wasn't Posh Spice, or David Beckhams wife for them, she was a brand! There is a new generation that sees her in a different light, and its so scary to me, makes me feel old haha!
But the light box item, is seriously just another thing to make this collection a bit "extra", so those who want, can get it. It's produced only 400 of them WORLDWIDE, so its not the main thing about this collabo. Just you know, for those super wealthy women who love to feel like they got something not everyone can.
I would also say that Victoria should defo do a collabo with H&M or someone like that, she said that she want's to do a more affordable line (even more than her VVB because that is still pricey, although less than her main one), and reach more women. She talked about that in interviews, and acknowledged that some women can't or refuse to pay these prices, so she is aware of it at least.